PAGE 1 raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, and interior design firm established in 1991 and based in Cairo, Egypt precision within every structure [20] [26] ©raeffahmi+ all rights reserved Brand Guidelines PAGE 2 [20] [26] Brand Guidelines 02 ©raeffahmi+ all rights reserved raeffahmi+’s identity reflects over three decades of delivering architecture, urban planning, and interior design solutions from our base in Cairo, Egypt. Every interaction with the brand should convey the same clarity, professionalism, and thoughtful approach that define our work. These guidelines have been developed to ensure consistency across every touchpoint, provi- ding a framework for communicating the raeffahmi+ brand with confidence, coherence, and integrity. PAGE 3 T able of Contents Brand Concept & Architecture + About raeffahmi+ + Our Vision + Our Mission + Our T agline 1.0 5.0 6.0 7.0 8.0 2.0 3.0 4.0 Typography + Brand Fonts + Typography System Logo + Logotype + Logo Construction + Logo Lockups + Logo Clear Space + Logo Placement + Logo Min. Size + Logo Misuse Imagery + Imagery Overview + Imagery Sample Graphic Elements + Brand Elements + rf+ scale Grid Systems & Layout + Margins Construction + Grids Construction + Layout Examples Applications + Print Applications + Digital Applications + Spatial Applications + Signage & Site Applications Colour + Colour Overview + Primary Palette + Secondary Palette + Colour Pairings PAGE 4 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 04 1.0 Brand Concept & Architecture + About raeffahmi + Our Vision + Our Mission + Our T agline PAGE 5 [20] [26] Brand Guidelines 05 ©raeffahmi+ all rights reserved + About raeffahmi+ – Our Vision – Our Mission – Our T agline 1 .1 About raeffahmi+ raeffahmi+ (rf+)s is a leading design and consultancy practice based in Cairo, Egypt, established in 1991 by Architect Raef Fahmi. For over 35 years, the firm has shaped architecture, urban environments, and mixed- use destinations rooted in culture, context, and commercial intelligence. Working across architecture, urban planning, interior design, landscape, and integrated design coordination, rf+ helps clients transform ambitious visions into meaningful, buildable, and enduring places. From private residences and residential communities to commercial, hospitality, cultural, and large-scale mixed-use developments, the firm’s work reflects a deep understanding of place, market, lifestyle, and long-term value. Integrate creativity, climate, and social dynamics into every project. Deliver projects ranging from boutique villas to large-scale mixed-use developments with equal rigor. Advance environmentally responsible design while embracing new technologies and methodologies. Strengthen presence across Egypt and the MENA region as a trusted partner in architecture and urban design. Build long-term relationships through transparent processes, tailored solutions, and visionary outcomes. Design Excellence Scalable Impact Sustainability & Innovation Regional Leadership Client-Centric Collaboration: Objectives PAGE 6 [20] [26] Brand Guidelines 06 ©raeffahmi+ all rights reserved – About raeffahmi+ + Our Vision – Our Mission – Our T agline 1.2 Our Vision rf+ aims to become a leading regional force in context-driven architecture and urban design, creating timeless architecture and urban spaces that inspire communities and elevate quality of life. rf+ consistently delivers projects that balance functionality, aesth- etics, connecting culture, and long-term value. Our mission is to transform ambitious client visions through architecture, urban design, a n d integrated consultancy, into meaningful, buildable, and commercially succesful projects, that meets the market needs. We design with sensitivity to culture, climate, community, and market realities, fostering sustainable growth and regional identity. Vision Statement Mission Statement PAGE 7 [20] [26] Brand Guidelines 07 ©raeffahmi+ all rights reserved – About raeffahmi+ – Our Vision + Our Mission – Our T agline 1.3 Our Mission rf+ aims to become a leading regional force in context-driven architecture and urban design, creating timeless architecture and urban spaces that inspire communities and elevate quality of life. rf+ consistently delivers projects that balance functionality, aesthetics, connecting culture, and long-term value. Our mission is to transform ambitious client visions through architecture, urban design, and integrated consultancy, into meaningful, buildable, and commercially successful projects, that meets the market needs. We design with sensitivity to culture, climate, community, and market realities, fostering sustainable growth and regional identity. Vision Statement Mission Statement PAGE 8 [20] [26] Brand Guidelines 08 ©raeffahmi+ all rights reserved precision within every structure encapsulates the philosophy that defines raeffahmi+. It reflects the firm’s commitment to thoughtful, context-driven design, where every decision is guided by clarity, expertise, and purpose. Beyond technical accuracy, precision represents a holistic approach; balancing architecture, urban planning, interior design, landscape, and commercial intelligence to create environments that are functional, enduring, and responsive to the people and places they serve. It is a promise that every project, regardless of scale, is shaped with care, intention, and lasting value. – About raeffahmi+ – Our Vision – Our Mission + Our T agline 1.4 Our T agline precision within every structure raeffahmi+ T agline PAGE 9 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 09 2.0 Logo + Logotype + Logo Construction + Logo Lockups + Logo Clear Space + Logo Placement + Logo Min. Size + Logo Misuse PAGE 10 [20] [26] Brand Guidelines 10©raeffahmi+ all rights reserved + Logotype – Logo Construction – Logo Lockups – Logo Clear Space – Logo Placement – Logo Min. Size – Logo Misuse The wordmark is built with deliberate intention, where every curve, alignment, and angle serves a purpose. The acute angle introduced in the f and the + icon is based on the balance of light and shadow, where negative space becomes a defining part of the letterforms. 2 .1 Logotype Logo Colours PAGE 11 [20] [26] Brand Guidelines 11 ©raeffahmi+ all rights reserved – Logotype + Logo Construction – Logo Lockups – Logo Clear Space – Logo Placement – Logo Min. Size – Logo Misuse The wordmark is built with deliberate intention, where every curve, alignment, and angle serves a purpose. The acute angle introduced in the f and the + icon is based on the balance of light and shadow, where negative space becomes a defining part of the letterforms. 2.2 Logo Construction PAGE 12 [20] [26] Brand Guidelines 12 ©raeffahmi+ all rights reserved – Logotype – Logo Construction + Logo Lockups – Logo Clear Space – Logo Placement – Logo Min. Size – Logo Misuse2.3 Logo Lockups Full Logotype Abbreviated Logomark PAGE 13 [20] [26] Brand Guidelines 13 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups + Logo Clear Space – Logo Placement – Logo Min. Size – Logo Misuse2.4 Logo Clear Space Dot from Letter i clear space measurement unit A clear space must always surround the raeffahmi+ logo to maintain visual clarity. This space is defined by the dot of the letter (i) in the logo, ensuring a consistent ratio between the logo size and its surroundings for optimal readability in any context. PAGE 14 [20] [26] Brand Guidelines 14 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 15 [20] [26] Brand Guidelines 15 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 16 [20] [26] Brand Guidelines 16 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 17 [20] [26] Brand Guidelines 17 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 18 [20] [26] Brand Guidelines 18 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 19 [20] [26] Brand Guidelines 19 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space + Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement *Please note that the logo placement rules vary with the use of the graphic elements Frame & Adaptable Plus (shown in section 6. 1). PAGE 20 [20] [26] Brand Guidelines 20 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space – Logo Placement + Logo Min. Size – Logo Misuse2.6 Logo Min. Size Digital Min. Size Print Min. Size actual size 70 px 18 px 25 mm 6.35 mm actual size actual size actual size The digital version of minimum size for the logo is [x: xx mm y: yymm] and the print version is [x: xx mm y: yymm. Make sure to maintain aspect ratio when resizing the logo. PAGE 21 [20] [26] Brand Guidelines 21 ©raeffahmi+ all rights reserved – Logotype – Logo Construction – Logo Lockups – Logo Clear Space – Logo Placement – Logo Min. Size + Logo Misuse2.7 Logo Misuse Do not colour the logo outside our brand colours Do not scale the plus icon Do not distort the logo Do not rotate the logo Do not stroke the logo Do not move the placement of the plus icon PAGE 22 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 22 3.0 Colour + Colour Overview + Primary Palette + Secondary Palette + Colour Pairings PAGE 23 [20] [26] Brand Guidelines 23©raeffahmi+ all rights reserved + Colour Overview – Primary Palette – Secondary Palette – Colour Pairings 3 .1 Colour Overview The raeffahmi+ colour palette is built around a restrained foundation of neutral tones that reflect the studio’s architectural approach; timeless, refined, and purposeful. Concrete, Stone, and Graphite form the core identity, while Brick serves as a distinctive accent to draw focus and reinforce key brand elements. A complementary secondary palette is used exclusively for colour coding and organisational purposes, providing flexibility while maintaining the integrity and consistency of the core brand. Construction Urban Planning Architecture Interior Concrete Stone Graphite Brick PAGE 24 [20] [26] Brand Guidelines 24 ©raeffahmi+ all rights reserved – Colour Overview + Primary Palette – Secondary Palette – Colour Pairings 3.2 Primary Palette Concrete Stone Graphite Brick hex: f4f5f5 rgb: 244, 255, 255 cmyk: 3, 2, 2, 0 hex: cfd1d2 rgb: 207, 209, 210 cmyk: 18, 13, 13, 0 hex: 000000 rgb: 0, 0, 0 cmyk: 0, 0, 0, 100 hex: eb6e42 rgb: 235, 110, 66 cmyk: 3, 71, 80, 0 This is the primary colour palette. Make sure to use the right colour code to maintain consistency across all brand applications. PAGE 25 [20] [26] Brand Guidelines 25 ©raeffahmi+ all rights reserved – Colour Overview – Primary Palette + Secondary Palette – Colour Pairings 3.3 Secondary Palette This is the secondary colour palette. It is meant to be used only when using the scale (shown in section 5.2) as a colour coding system. Make sure to use the right colour code to maintain consistency across all brand applications. Construction Urban Planning Architecture Interior hex: 6cad7e rgb: 108, 173, 126 cmyk: 61, 13, 64, 0 hex: e0b963 rgb: 224, 185, 99 cmyk: 13, 26, 73, 0 hex: 6e66d8 rgb: 110, 102, 216 cmyk: 67, 66, 0, 0 hex: 67d6d0 rgb: 103, 214, 208 cmyk: 52, 0, 24, 0 PAGE 26 [20] [26] Brand Guidelines 26 ©raeffahmi+ all rights reserved – Colour Overview – Primary Palette – Secondary Palette + Colour Pairings 3.4 Colour Pairings These are the approved colour pairings for to be used in any and all applications that contains imagery and text. Please note that Brick serves as an accent colour, 10% of the overall design palette. PAGE 27 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 27 4.0 Typography + Brand Fonts + Typography System PAGE 28 [20] [26] Brand Guidelines 28©raeffahmi+ all rights reserved + Brand Fonts – Typography System 4 .1 Brand Fonts Display ProNeue Haas Grotesk Aeonik Fono ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Primary Typeface 55 Roman Regular Secondary Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !"#$$%&'(())*+,--./:;<>?@ 0123456789 !"#$$%&'(())*+,--./:;<>?@ *Please note that the weights listed here are the only weights to be used in this visual identity. PAGE 29 [20] [26] Brand Guidelines 29 ©raeffahmi+ all rights reserved – Brand Fonts + Typography System 4.2 Typography System Headline Subheadline 1 Subheadline 2 This is a Subheadline Body Te x t lorem ipsum ut de eatustium dolorem. Nam vollabo repudis nullorum num entio iliqui tet repediatatus a a nisi sunt ex expla is erum quiducimus ditiat. Usae neturitiunt hit dis doles andaerchil estrupt amet et, que sitae. Is anditati dit magnis dolutatur atet qu. Captions uptiant aut aborerferro in cum alitatem ventiam, volorero et dit explignis re, sam, od quam, qui ut magnis estiatur aut molenda alit, quis in. Neue Haas Grotesk Display Pro Neue Haas Grotesk Display Pro Neue Haas Grotesk Display Pro Neue Haas Grotesk Display Pro Aeonik Fono Weight: 55 Roman Size: 60pt* Leading: 52pt* Tracking: -10 Weight: 55 Roman Size: 30pt* Leading: 30pt* Tracking: -10 Weight: 55 Roman Size: 14pt* Leading: 16pt* Tracking: -10 Weight: 55 Roman / 75 Bold Size: 9pt* Leading: 10pt* Tracking: 0 Weight: Regular Size: 8pt* Leading: 8pt* Tracking: 0 *Please note that font sizes can vary depending on dimensions of the application. PAGE 30 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 30 5.0 Imagery + Imagery Overview + Imagery Sample PAGE 31 [20] [26] Brand Guidelines 31©raeffahmi+ all rights reserved + Imagery Overview – Imagery Sample 5 .1 Imagery Overview The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 32 [20] [26] Brand Guidelines 32 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 33 [20] [26] Brand Guidelines 33 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 34 [20] [26] Brand Guidelines 34 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 35 [20] [26] Brand Guidelines 35 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 36 [20] [26] Brand Guidelines 36 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 37 [20] [26] Brand Guidelines 37 ©raeffahmi+ all rights reserved – Imagery Overview + Imagery Sample 5.2 Imagery Sample The imagery style for raeffahmi+’s brand identity features three key visual hallmarks: buildings lit naturally in a way that forms a strong shadow, clean leading lines and blue sky. These images & this style are to be used as supplementary elements in any design where the important information is NOT in the photograph. Posts/designs where the photograph is the important information can include project launches, case studies, site progress posts, etc. In these posts, the images can suit the purpose as required, with no need to follow this imagery style. PAGE 38 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 38 6.0 Graphic Elements + Brand Elements + rf+ Scale PAGE 39 [20] [26] Brand Guidelines 39©raeffahmi+ all rights reserved + Brand Elements – rf+ Scale –Placement Rules 6 .1 Brand Elements 1 1 2 2 6 6 4 4 5 5 3 3 Frame Adaptable Plus Adaptable PlusLine Box Sphere rf+ Full Grid These are the brand elements for raeffahmi+. Besides Box and Sphere, which are filled, the rest are all drawn with a 0.25pt stroke. This number is adaptable depending on the dimensions of the design application. The rf+ Full Grid is made up of Frame, Adaptable Plus and two of Box, which are placed on the intersection between Frame and the vertical line of Adaptable Plus. Adaptable Plus can take on many different forms, some of which are shown here. Keepig in line with the name, this shape is adaptable and can be used in many ways. PAGE 40 [20] [26] Brand Guidelines 40 ©raeffahmi+ all rights reserved – Brand Elements + rf+ Scale – Placement Rules 6.2 rf+ Scale The rf+ Scale is loosely based on the Architectural Scale Bar with a ratio of 1:2. It depicts the services that raeffhami+ offers. Each service is colour coded as explained in section 3.3. In terms of it’s usage, it is to be used in two different ways, first as a simple graphic element in any design application, or as a navigational bar/header/footer in any document or website page etc. PAGE 41 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 41 7.0 Grid Systems & Layouts + Margins Construction + Grid Construction + Layout Examples PAGE 42 [20] [26] Brand Guidelines 42©raeffahmi+ all rights reserved + Margins Construction – Grid Construction – Layout Principles – Layout Examples7.1 Margins Constrcution Basic Margins (Margin R) : For any document with any dimensions, the margins should be 2% of the dimensions, rounded up to nearest whole number. This is merely a guide, and the margins can be more dynamic/flexible if the application calls for it. Margins w/ Frame & Adaptable Plus (Margin F): If the design calls for use of the rf+ Frame (and Adaptable Plus) then Frame should be placed on a margin that is half the value of Margin R. Margin R Margin F Margin R + F EXAMPLE Margin R: 6mm Margin F: 3mm PAGE 43 [20] [26] Brand Guidelines 43 ©raeffahmi+ all rights reserved – Margins Construction + Grid Construction – Layout Principles – Layout Examples7.2 Grid Constrcution This grid serves as a flexible framework that guides alignment, spacing, and composition ensuring visual consistency. If Frame and Adaptable Plus are being used as a part of the grid system, the lines of Adaptable Plus must align to the grid in order to make sure the design & layout composition remain consistent and clean. The gutter of the grid must also be equal in value to Margin F . EXAMPLE Margin R: 6mm Margin F: 3mm Grid: 12 x 12 Gutter: 3mm PAGE 44 [20] [26] Brand Guidelines 44 ©raeffahmi+ all rights reserved – Margins Construction – Grid Construction + Layout Examples7.3 Layout Examples Text Only Layouts PAGE 45 [20] [26] Brand Guidelines 45 ©raeffahmi+ all rights reserved – Margins Construction – Grid Construction + Layout Examples7.3 Layout Examples Image + Text Layouts PAGE 46 [20] [26] Brand Guidelines 46 ©raeffahmi+ all rights reserved – Margins Construction – Grid Construction + Layout Examples7.3 Layout Examples Full Image Layouts PAGE 47 [20] [26] Brand Guidelines ©raeffahmi+ all rights reserved 47 8.0 Applications + Print Applications + Digital Applications + Spatial Applications + Signage & Site Applications PAGE 48 [20] [26] Brand Guidelines 48©raeffahmi+ all rights reserved + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications8 .1 Print Applications Overview PAGE 49 [20] [26] Brand Guidelines 49 ©raeffahmi+ all rights reserved 8 .1 Print Applications Business Cards + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 50 [20] [26] Brand Guidelines 50 ©raeffahmi+ all rights reserved 8 .1 Print Applications A4 Folder + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 51 [20] [26] Brand Guidelines 51 ©raeffahmi+ all rights reserved 8 .1 Print Applications Invoice Letterhead + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 52 [20] [26] Brand Guidelines 52 ©raeffahmi+ all rights reserved 8 .1 Print Applications DL Envelope + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 53 [20] [26] Brand Guidelines 53 ©raeffahmi+ all rights reserved 8 .1 Print Applications C5 Envelope + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 54 [20] [26] Brand Guidelines 54 ©raeffahmi+ all rights reserved 8 .1 Print Applications Compliment Slip + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 55 [20] [26] Brand Guidelines 55 ©raeffahmi+ all rights reserved 8 .1 Print Applications Paper Tubes + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 56 [20] [26] Brand Guidelines 56 ©raeffahmi+ all rights reserved 8 .1 Print Applications Company Profile Cover + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 57 [20] [26] Brand Guidelines 57 ©raeffahmi+ all rights reserved 8 .1 Print Applications Company Profile Inner Pages + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 58 [20] [26] Brand Guidelines 58 ©raeffahmi+ all rights reserved 8 .1 Print Applications + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications Company Profile Inner Pages PAGE 59 [20] [26] Brand Guidelines 59 ©raeffahmi+ all rights reserved 8 .1 Print Applications Posters + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 60 [20] [26] Brand Guidelines 60 ©raeffahmi+ all rights reserved 8 .1 Print Applications Posters + Print Applications – Digital Applications – Spatial Applications – Signage & Site Applications PAGE 61 [20] [26] Brand Guidelines 61 ©raeffahmi+ all rights reserved 8.2 Digital Applications Website – Print Applications + Digital Applications – Spatial Applications – Signage & Site Applications PAGE 62 [20] [26] Brand Guidelines 62 ©raeffahmi+ all rights reserved 8.2 Digital Applications Social Media Posts – Print Applications + Digital Applications – Spatial Applications – Signage & Site Applications PAGE 63 [20] [26] Brand Guidelines 63 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Office Branding – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 64 [20] [26] Brand Guidelines 64 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Office Branding – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 65 [20] [26] Brand Guidelines 65 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Office Branding – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 66 [20] [26] Brand Guidelines 66 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Helmet – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 67 [20] [26] Brand Guidelines 67 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Tote Bag – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 68 [20] [26] Brand Guidelines 68 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Pen – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 69 [20] [26] Brand Guidelines 69 ©raeffahmi+ all rights reserved 8.3 Spatial Applications Mug – Print Applications – Digital Applications + Spatial Applications – Signage & Site Applications PAGE 70 [20] [26] Brand Guidelines 70 ©raeffahmi+ all rights reserved 8.4 Signage & Site Applications Hoarding – Print Applications – Digital Applications – Spatial Applications + Signage & Site Applications PAGE 71 [20] [26] Brand Guidelines 71 ©raeffahmi+ all rights reserved 8.4 Signage & Site Applications Construction Banner – Print Applications – Digital Applications – Spatial Applications + Signage & Site Applications PAGE 72 [20] [26] Brand Guidelines 72 ©raeffahmi+ all rights reserved 8.4 Signage & Site Applications Signage – Print Applications – Digital Applications – Spatial Applications + Signage & Site Applications PAGE 73 [20] [26] Brand Guidelines 73 ©raeffahmi+ all rights reserved 8.4 Signage & Site Applications Signage – Print Applications – Digital Applications – Spatial Applications + Signage & Site Applications PAGE 74 raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, and interior design firm established in 1991 and based in Cairo, Egypt precision within every structure [+20] 109 898 765 1st floor, building 25, street 10 maadi, cairo, egypt [20] [26] ©raeffahmi+ all rights reserved