{ "checkedAt": "2026-09-05", "documents": [ { "id": "guidelines", "title": "Updated Raef Fahmi Guidelines.pdf", "count": 74, "unit": "pages", "sha256": "ef5beff8ab947d0859a361177a6a3f127f462a7999b444ef2f088224882f420b", "bytes": 23416719, "entries": [ { "number": 1, "title": "Brand introduction", "use": "The introduction, navigation and source covers inform the practice identity.", "links": [ "/practice", "/identity" ], "status": "Reference", "text": "raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, \nand interior design firm established in 1991 and based in Cairo, Egypt\nprecision within \nevery structure\n[20]\n[26] ©raeffahmi+ all rights reserved\nBrand \nGuidelines", "preview": "/library/guidelines-pages/page-01.webp", "ocr": null }, { "number": 2, "title": "Brand introduction", "use": "The introduction, navigation and source covers inform the practice identity.", "links": [ "/practice", "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n02\n©raeffahmi+ all rights reserved\nraeffahmi+’s identity reflects over three decades of delivering \narchitecture, urban planning, and interior design solutions from \nour base in Cairo, Egypt. Every interaction with the brand \nshould convey the same clarity, professionalism, and thoughtful \napproach that define our work. These guidelines have been \ndeveloped to ensure consistency across every touchpoint, provi-\nding a framework for communicating the raeffahmi+ brand with \nconfidence, coherence, and integrity.", "preview": "/library/guidelines-pages/page-02.webp", "ocr": null }, { "number": 3, "title": "Brand introduction", "use": "The introduction, navigation and source covers inform the practice identity.", "links": [ "/practice", "/identity" ], "status": "Reference", "text": "T able of Contents\nBrand Concept & Architecture \n + About raeffahmi+ \n + Our Vision \n + Our Mission \n + Our T agline\n1.0 5.0\n6.0\n7.0\n8.0\n2.0\n3.0\n4.0 Typography \n + Brand Fonts \n + Typography System\nLogo \n + Logotype \n + Logo Construction \n + Logo Lockups \n + Logo Clear Space \n + Logo Placement \n + Logo Min. Size \n + Logo Misuse\nImagery \n + Imagery Overview \n + Imagery Sample\nGraphic Elements \n + Brand Elements \n + rf+ scale\nGrid Systems & Layout \n + Margins Construction \n + Grids Construction \n + Layout Examples \nApplications \n + Print Applications \n + Digital Applications \n + Spatial Applications \n + Signage & Site Applications\nColour \n + Colour Overview \n + Primary Palette \n + Secondary Palette \n + Colour Pairings", "preview": "/library/guidelines-pages/page-03.webp", "ocr": null }, { "number": 4, "title": "Brand introduction", "use": "The introduction, navigation and source covers inform the practice identity.", "links": [ "/practice", "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved\n04\n1.0 Brand Concept \n& Architecture\n+ About raeffahmi + Our Vision \n+ Our Mission + Our T agline ", "preview": "/library/guidelines-pages/page-04.webp", "ocr": null }, { "number": 5, "title": "Practice & objectives", "use": "The practice and five objectives inform studio and profile content.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n05\n©raeffahmi+ all rights reserved\n+ About raeffahmi+ – Our Vision \n– Our Mission – Our T agline 1 .1 About raeffahmi+\nraeffahmi+ (rf+)s is a leading design and consultancy practice based in Cairo, Egypt, established in 1991 by \nArchitect Raef Fahmi. For over 35 years, the firm has shaped architecture, urban environments, and mixed-\nuse destinations rooted in culture, context, and commercial intelligence. \nWorking across architecture, urban planning, interior design, landscape, and integrated \ndesign coordination, rf+ helps clients transform ambitious visions into meaningful, \nbuildable, and enduring places. From private residences and residential communities \nto commercial, hospitality, cultural, and large-scale mixed-use developments, the \nfirm’s work reflects a deep understanding of place, market, lifestyle, and long-term value.\nIntegrate creativity, climate, and social dynamics into every project.\nDeliver projects ranging from boutique villas to large-scale \nmixed-use developments with equal rigor.\nAdvance environmentally responsible design while embracing new \ntechnologies and methodologies.\nStrengthen presence across Egypt and the MENA region as a\ntrusted partner in architecture and urban design.\nBuild long-term relationships through transparent processes, tailored \nsolutions, and visionary outcomes.\nDesign Excellence\nScalable Impact\nSustainability & Innovation\nRegional Leadership\nClient-Centric Collaboration:\nObjectives", "preview": "/library/guidelines-pages/page-05.webp", "ocr": null }, { "number": 6, "title": "Vision & mission", "use": "The updated statements inform the practice. Earlier corporate wording is retained in the source transcript.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n06\n©raeffahmi+ all rights reserved\n– About raeffahmi+ + Our Vision \n– Our Mission – Our T agline 1.2 Our Vision\nrf+ aims to become a leading regional force in context-driven \narchitecture and urban design, creating timeless architecture and \nurban spaces that inspire communities and elevate quality of life. \n rf+ consistently delivers projects that balance functionality, aesth-\netics, connecting culture, and long-term value.\nOur mission is to transform ambitious client visions through\narchitecture, urban design, a n d integrated consultancy, into\nmeaningful, buildable, and commercially succesful projects, that \nmeets the market needs. We design with sensitivity to culture, \nclimate, community, and market realities, fostering sustainable \ngrowth and regional identity.\nVision \nStatement\nMission \nStatement", "preview": "/library/guidelines-pages/page-06.webp", "ocr": null }, { "number": 7, "title": "Vision & mission", "use": "The updated statements inform the practice. Earlier corporate wording is retained in the source transcript.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n07\n©raeffahmi+ all rights reserved\n– About raeffahmi+ – Our Vision \n+ Our Mission – Our T agline 1.3 Our Mission\nrf+ aims to become a leading regional force in context-driven \narchitecture and urban design, creating timeless architecture and \nurban spaces that inspire communities and elevate quality of life. \n rf+ consistently delivers projects that balance functionality, \naesthetics, connecting culture, and long-term value.\nOur mission is to transform ambitious client visions through\narchitecture, urban design, and integrated consultancy, into\nmeaningful, buildable, and commercially successful projects, that \nmeets the market needs. We design with sensitivity to culture, \nclimate, community, and market realities, fostering sustainable \ngrowth and regional identity.\nVision \nStatement\nMission \nStatement", "preview": "/library/guidelines-pages/page-07.webp", "ocr": null }, { "number": 8, "title": "Tagline", "use": "The original tagline is used in the homepage, stamps and footer.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n08\n©raeffahmi+ all rights reserved\n precision within every structure encapsulates the philosophy that defines raeffahmi+. It reflects the firm’s \ncommitment to thoughtful, context-driven design, where every decision is guided by clarity, expertise, and \npurpose. Beyond technical accuracy, precision represents a holistic approach; balancing architecture, \nurban planning, interior design, landscape, and commercial intelligence to create environments that are \nfunctional, enduring, and responsive to the people and places they serve. It is a promise that every project, \nregardless of scale, is shaped with care, intention, and lasting value.\n– About raeffahmi+ – Our Vision \n– Our Mission + Our T agline 1.4 Our T agline\nprecision within \n every structure\nraeffahmi+ \nT agline", "preview": "/library/guidelines-pages/page-08.webp", "ocr": null }, { "number": 9, "title": "Logo construction & lockups", "use": "Original vector artwork and approved variants are used without redrawing the wordmark.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 09\n2.0 Logo\n+ Logotype + Logo Construction + Logo Lockups + Logo Clear Space \n+ Logo Placement + Logo Min. Size + Logo Misuse", "preview": "/library/guidelines-pages/page-09.webp", "ocr": null }, { "number": 10, "title": "Logo construction & lockups", "use": "Original vector artwork and approved variants are used without redrawing the wordmark.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines 10©raeffahmi+ all rights reserved\n+ Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n– Logo Placement – Logo Min. Size – Logo Misuse\nThe wordmark is built with deliberate intention, where every curve, alignment, and angle serves a purpose. \nThe acute angle introduced in the f and the + icon is based on the balance of light and shadow, \nwhere negative space becomes a defining part of the letterforms.\n2 .1 Logotype\nLogo \nColours", "preview": "/library/guidelines-pages/page-10.webp", "ocr": null }, { "number": 11, "title": "Logo construction & lockups", "use": "Original vector artwork and approved variants are used without redrawing the wordmark.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n11\n©raeffahmi+ all rights reserved\n– Logotype + Logo Construction – Logo Lockups – Logo Clear Space \n– Logo Placement – Logo Min. Size – Logo Misuse\nThe wordmark is built with deliberate intention, where every curve, alignment, and angle serves a purpose. \nThe acute angle introduced in the f and the + icon is based on the balance of light and shadow, \nwhere negative space becomes a defining part of the letterforms.\n2.2 Logo Construction", "preview": "/library/guidelines-pages/page-11.webp", "ocr": null }, { "number": 12, "title": "Logo construction & lockups", "use": "Original vector artwork and approved variants are used without redrawing the wordmark.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n12\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction + Logo Lockups – Logo Clear Space \n– Logo Placement – Logo Min. Size – Logo Misuse2.3 Logo Lockups\nFull Logotype\nAbbreviated \nLogomark", "preview": "/library/guidelines-pages/page-12.webp", "ocr": null }, { "number": 13, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n13\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups + Logo Clear Space \n– Logo Placement – Logo Min. Size – Logo Misuse2.4 Logo Clear Space\nDot from Letter i\nclear space \nmeasurement unit\nA clear space must always surround the raeffahmi+ logo to maintain \nvisual clarity. This space is defined by the dot of the letter (i) in the logo, \nensuring a consistent ratio between the logo size and its surroundings \nfor optimal readability in any context.", "preview": "/library/guidelines-pages/page-13.webp", "ocr": null }, { "number": 14, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n14\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-14.webp", "ocr": null }, { "number": 15, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n15\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-15.webp", "ocr": null }, { "number": 16, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n16\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-16.webp", "ocr": null }, { "number": 17, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n17\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-17.webp", "ocr": null }, { "number": 18, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n18\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-18.webp", "ocr": null }, { "number": 19, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n19\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n+ Logo Placement – Logo Min. Size – Logo Misuse2.5 Logo Placement\n*Please note that the logo placement rules vary with the use of the \ngraphic elements Frame & Adaptable Plus (shown in section 6. 1).", "preview": "/library/guidelines-pages/page-19.webp", "ocr": null }, { "number": 20, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n20\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n– Logo Placement + Logo Min. Size – Logo Misuse2.6 Logo Min. Size\nDigital Min. Size\nPrint Min. Size\nactual size\n70 px 18 px\n25 mm 6.35 mm\nactual size\nactual size\nactual size\nThe digital version of minimum size for the logo is [x: xx mm y: yymm] \nand the print version is [x: xx mm y: yymm. Make sure to maintain \naspect ratio when resizing the logo.", "preview": "/library/guidelines-pages/page-20.webp", "ocr": null }, { "number": 21, "title": "Logo spacing, placement & misuse", "use": "Spacing, sizes, aspect ratios and placement inform shared navigation and identity components.", "links": [ "/identity", "/concept" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n21\n©raeffahmi+ all rights reserved\n– Logotype – Logo Construction – Logo Lockups – Logo Clear Space \n– Logo Placement – Logo Min. Size + Logo Misuse2.7 Logo Misuse\nDo not colour the logo outside our brand colours\nDo not scale the plus icon\nDo not distort the logo\nDo not rotate the logo Do not stroke the logo\nDo not move the placement of the plus icon", "preview": "/library/guidelines-pages/page-21.webp", "ocr": null }, { "number": 22, "title": "Colour system", "use": "Core palette, Brick restraint and secondary colours restricted to the discipline scale.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 22\n3.0 Colour\n+ Colour Overview + Primary Palette + Secondary Palette + Colour Pairings", "preview": "/library/guidelines-pages/page-22.webp", "ocr": null }, { "number": 23, "title": "Colour system", "use": "Core palette, Brick restraint and secondary colours restricted to the discipline scale.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines 23©raeffahmi+ all rights reserved\n+ Colour Overview – Primary Palette – Secondary Palette – Colour Pairings\n3 .1 Colour Overview\nThe raeffahmi+ colour palette is built around a restrained foundation of neutral tones that reflect the \nstudio’s architectural approach; timeless, refined, and purposeful. Concrete, Stone, and Graphite \nform the core identity, while Brick serves as a distinctive accent to draw focus and reinforce key brand \nelements. A complementary secondary palette is used exclusively for colour coding and organisational \npurposes, providing flexibility while maintaining the integrity and consistency of the core brand.\nConstruction\nUrban Planning\nArchitecture\nInterior\nConcrete Stone Graphite Brick", "preview": "/library/guidelines-pages/page-23.webp", "ocr": null }, { "number": 24, "title": "Colour system", "use": "Core palette, Brick restraint and secondary colours restricted to the discipline scale.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n24\n©raeffahmi+ all rights reserved\n– Colour Overview + Primary Palette – Secondary Palette – Colour Pairings\n3.2 Primary Palette\nConcrete Stone Graphite Brick\nhex: f4f5f5 \nrgb: 244, 255, 255 \ncmyk: 3, 2, 2, 0 \nhex: cfd1d2 \nrgb: 207, 209, 210 \ncmyk: 18, 13, 13, 0 \nhex: 000000 \nrgb: 0, 0, 0 \ncmyk: 0, 0, 0, 100 \nhex: eb6e42 \nrgb: 235, 110, 66 \ncmyk: 3, 71, 80, 0 \nThis is the primary colour palette. Make sure to use the right colour \ncode to maintain consistency across all brand applications.", "preview": "/library/guidelines-pages/page-24.webp", "ocr": null }, { "number": 25, "title": "Colour system", "use": "Core palette, Brick restraint and secondary colours restricted to the discipline scale.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n25\n©raeffahmi+ all rights reserved\n– Colour Overview – Primary Palette + Secondary Palette – Colour Pairings\n3.3 Secondary Palette\nThis is the secondary colour palette. It is meant to be used only when using the scale \n(shown in section 5.2) as a colour coding system. Make sure to use the right colour code \nto maintain consistency across all brand applications.\nConstruction\nUrban Planning\nArchitecture\nInterior\nhex: 6cad7e \nrgb: 108, 173, 126 \ncmyk: 61, 13, 64, 0 \nhex: e0b963 \nrgb: 224, 185, 99 \ncmyk: 13, 26, 73, 0 \nhex: 6e66d8 \nrgb: 110, 102, 216 \ncmyk: 67, 66, 0, 0 \nhex: 67d6d0 \nrgb: 103, 214, 208 \ncmyk: 52, 0, 24, 0 ", "preview": "/library/guidelines-pages/page-25.webp", "ocr": null }, { "number": 26, "title": "Colour system", "use": "Core palette, Brick restraint and secondary colours restricted to the discipline scale.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n26\n©raeffahmi+ all rights reserved\n– Colour Overview – Primary Palette – Secondary Palette + Colour Pairings\n3.4 Colour Pairings\nThese are the approved colour pairings for to be used in any and all applications \nthat contains imagery and text. Please note that Brick serves as an accent colour, \n10% of the overall design palette. ", "preview": "/library/guidelines-pages/page-26.webp", "ocr": null }, { "number": 27, "title": "Typography", "use": "Family and hierarchy specifications recorded; production webfont files are still required.", "links": [ "/concept" ], "status": "Needs fonts", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 27\n4.0 Typography\n + Brand Fonts + Typography System", "preview": "/library/guidelines-pages/page-27.webp", "ocr": null }, { "number": 28, "title": "Typography", "use": "Family and hierarchy specifications recorded; production webfont files are still required.", "links": [ "/concept" ], "status": "Needs fonts", "text": "[20] \n[26] Brand Guidelines 28©raeffahmi+ all rights reserved\n + Brand Fonts – Typography System\n4 .1 Brand Fonts\nDisplay ProNeue Haas Grotesk\nAeonik Fono\nABCDEFGHIJKLMNOPQRSTUVWXYZ \nabcdefghijklmnopqrstuvwxyz\nPrimary \nTypeface\n55 Roman\nRegular\nSecondary \nTypeface\nABCDEFGHIJKLMNOPQRSTUVWXYZ \nabcdefghijklmnopqrstuvwxyz\n0123456789 \n!\"#$$%&'(())*+,--./:;<>?@\n0123456789 \n!\"#$$%&'(())*+,--./:;<>?@\n*Please note that the weights listed here are the only \nweights to be used in this visual identity.", "preview": "/library/guidelines-pages/page-28.webp", "ocr": null }, { "number": 29, "title": "Typography", "use": "Family and hierarchy specifications recorded; production webfont files are still required.", "links": [ "/concept" ], "status": "Needs fonts", "text": "[20] \n[26] Brand Guidelines\n29\n©raeffahmi+ all rights reserved\n – Brand Fonts + Typography System\n4.2 Typography System\nHeadline\nSubheadline 1\nSubheadline 2 \nThis is a Subheadline\nBody Te x t lorem ipsum ut de eatustium dolorem. Nam vollabo repudis \nnullorum num entio iliqui tet repediatatus a a nisi sunt ex expla is erum \nquiducimus ditiat. Usae neturitiunt hit dis doles andaerchil estrupt \namet et, que sitae. Is anditati dit magnis dolutatur atet qu.\nCaptions uptiant aut aborerferro in cum alitatem ventiam, \nvolorero et dit explignis re, sam, od quam, qui ut magnis \nestiatur aut molenda alit, quis in.\nNeue Haas Grotesk \nDisplay Pro\nNeue Haas Grotesk \nDisplay Pro\nNeue Haas Grotesk \nDisplay Pro\nNeue Haas Grotesk \nDisplay Pro\nAeonik Fono\nWeight: 55 Roman \nSize: 60pt*\nLeading: 52pt*\nTracking: -10\nWeight: 55 Roman \nSize: 30pt*\nLeading: 30pt*\nTracking: -10\nWeight: 55 Roman \nSize: 14pt*\nLeading: 16pt*\nTracking: -10\nWeight: 55 Roman / 75 Bold \nSize: 9pt*\nLeading: 10pt*\nTracking: 0\nWeight: Regular \nSize: 8pt*\nLeading: 8pt*\nTracking: 0\n*Please note that font sizes can vary depending \non dimensions of the application.", "preview": "/library/guidelines-pages/page-29.webp", "ocr": null }, { "number": 30, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 30\n5.0 Imagery\n+ Imagery Overview + Imagery Sample", "preview": "/library/guidelines-pages/page-30.webp", "ocr": null }, { "number": 31, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines 31©raeffahmi+ all rights reserved\n+ Imagery Overview – Imagery Sample\n5 .1 Imagery Overview\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-31.webp", "ocr": null }, { "number": 32, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n32\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-32.webp", "ocr": null }, { "number": 33, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n33\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-33.webp", "ocr": null }, { "number": 34, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n34\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-34.webp", "ocr": null }, { "number": 35, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n35\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-35.webp", "ocr": null }, { "number": 36, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n36\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-36.webp", "ocr": null }, { "number": 37, "title": "Imagery", "use": "Reference images inform the site photography. They are not attributed to portfolio projects.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n37\n©raeffahmi+ all rights reserved\n– Imagery Overview + Imagery Sample\n5.2 Imagery Sample\nThe imagery style for raeffahmi+’s brand identity features three key \nvisual hallmarks: buildings lit naturally in a way that forms a strong \nshadow, clean leading lines and blue sky. These images & this style \nare to be used as supplementary elements in any design where \nthe important information is NOT in the photograph. Posts/designs \nwhere the photograph is the important information can include \nproject launches, case studies, site progress posts, etc. In these \nposts, the images can suit the purpose as required, with no need \nto follow this imagery style.", "preview": "/library/guidelines-pages/page-37.webp", "ocr": null }, { "number": 38, "title": "Graphic elements & scale", "use": "Frame, adaptable plus, line, box, sphere and original stepped scale inform the shared visual language.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 38\n6.0 Graphic \nElements\n+ Brand Elements + rf+ Scale ", "preview": "/library/guidelines-pages/page-38.webp", "ocr": null }, { "number": 39, "title": "Graphic elements & scale", "use": "Frame, adaptable plus, line, box, sphere and original stepped scale inform the shared visual language.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines 39©raeffahmi+ all rights reserved\n+ Brand Elements – rf+ Scale –Placement Rules\n6 .1 Brand Elements\n1\n1\n2\n2\n6\n6\n4\n4\n5\n5\n3\n3\nFrame\nAdaptable Plus\nAdaptable PlusLine\nBox\nSphere\nrf+ Full Grid\nThese are the brand elements for raeffahmi+. Besides Box and Sphere, \nwhich are filled, the rest are all drawn with a 0.25pt stroke. This number \nis adaptable depending on the dimensions of the design application. \nThe rf+ Full Grid is made up of Frame, Adaptable Plus and two of Box, \nwhich are placed on the intersection between Frame and the vertical \nline of Adaptable Plus. \nAdaptable Plus can take on many different forms, some of which are \nshown here. Keepig in line with the name, this shape is adaptable and \ncan be used in many ways.", "preview": "/library/guidelines-pages/page-39.webp", "ocr": null }, { "number": 40, "title": "Graphic elements & scale", "use": "Frame, adaptable plus, line, box, sphere and original stepped scale inform the shared visual language.", "links": [ "/identity", "/services" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n40\n©raeffahmi+ all rights reserved\n– Brand Elements + rf+ Scale – Placement Rules\n6.2 rf+ Scale\nThe rf+ Scale is loosely based on the Architectural Scale Bar with a ratio of 1:2. \n It depicts the services that raeffhami+ offers. Each service is colour coded as explained \n in section 3.3. In terms of it’s usage, it is to be used in two different ways, first as a simple \ngraphic element in any design application, or as a navigational bar/header/footer in any \ndocument or website page etc. ", "preview": "/library/guidelines-pages/page-40.webp", "ocr": null }, { "number": 41, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 41\n7.0 Grid Systems \n& Layouts\n+ Margins Construction + Grid Construction \n+ Layout Examples", "preview": "/library/guidelines-pages/page-41.webp", "ocr": null }, { "number": 42, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines 42©raeffahmi+ all rights reserved\n+ Margins Construction – Grid Construction \n– Layout Principles – Layout Examples7.1 Margins Constrcution\nBasic Margins (Margin R) :\nFor any document with any dimensions, the margins should be 2% of \nthe dimensions, rounded up to nearest whole number. This is merely \na guide, and the margins can be more dynamic/flexible if the \napplication calls for it. \nMargins w/ Frame & Adaptable Plus (Margin F):\nIf the design calls for use of the rf+ Frame (and Adaptable Plus) then \nFrame should be placed on a margin that is half the value of Margin R.\nMargin R Margin F\nMargin R + F\nEXAMPLE\nMargin R: 6mm \nMargin F: 3mm", "preview": "/library/guidelines-pages/page-42.webp", "ocr": null }, { "number": 43, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n43\n©raeffahmi+ all rights reserved\n– Margins Construction + Grid Construction \n– Layout Principles – Layout Examples7.2 Grid Constrcution\nThis grid serves as a flexible framework that guides alignment, spacing, \nand composition ensuring visual consistency. If Frame and Adaptable \nPlus are being used as a part of the grid system, the lines of Adaptable \nPlus must align to the grid in order to make sure the design & layout \ncomposition remain consistent and clean. The gutter of the grid must \nalso be equal in value to Margin F .\nEXAMPLE\nMargin R: 6mm \nMargin F: 3mm \nGrid: 12 x 12 \nGutter: 3mm", "preview": "/library/guidelines-pages/page-43.webp", "ocr": null }, { "number": 44, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n44\n©raeffahmi+ all rights reserved\n– Margins Construction – Grid Construction \n+ Layout Examples7.3 Layout Examples\nText Only Layouts", "preview": "/library/guidelines-pages/page-44.webp", "ocr": null }, { "number": 45, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n45\n©raeffahmi+ all rights reserved\n– Margins Construction – Grid Construction \n+ Layout Examples7.3 Layout Examples\nImage + Text Layouts", "preview": "/library/guidelines-pages/page-45.webp", "ocr": null }, { "number": 46, "title": "Grid & layout", "use": "12 × 12 source framework, R/F margins and framed compositions are adapted to responsive pages.", "links": [ "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n46\n©raeffahmi+ all rights reserved\n– Margins Construction – Grid Construction \n+ Layout Examples7.3 Layout Examples\nFull Image Layouts", "preview": "/library/guidelines-pages/page-46.webp", "ocr": null }, { "number": 47, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines ©raeffahmi+ all rights reserved 47\n8.0 Applications\n+ Print Applications + Digital Applications \n+ Spatial Applications + Signage & Site Applications", "preview": "/library/guidelines-pages/page-47.webp", "ocr": null }, { "number": 48, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines 48©raeffahmi+ all rights reserved\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications8 .1 Print Applications\nOverview", "preview": "/library/guidelines-pages/page-48.webp", "ocr": null }, { "number": 49, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n49\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nBusiness Cards\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-49.webp", "ocr": null }, { "number": 50, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n50\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nA4 Folder\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-50.webp", "ocr": null }, { "number": 51, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n51\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nInvoice Letterhead\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-51.webp", "ocr": null }, { "number": 52, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n52\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nDL Envelope\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-52.webp", "ocr": null }, { "number": 53, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n53\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nC5 Envelope\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-53.webp", "ocr": null }, { "number": 54, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n54\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nCompliment Slip\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-54.webp", "ocr": null }, { "number": 55, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n55\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nPaper Tubes\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-55.webp", "ocr": null }, { "number": 56, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n56\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nCompany Profile Cover\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-56.webp", "ocr": null }, { "number": 57, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n57\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nCompany Profile Inner Pages\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-57.webp", "ocr": null }, { "number": 58, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n58\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications\nCompany Profile Inner Pages", "preview": "/library/guidelines-pages/page-58.webp", "ocr": null }, { "number": 59, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n59\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nPosters\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-59.webp", "ocr": null }, { "number": 60, "title": "Print applications", "use": "All application pages remain in the library; selected mockups inform the profile and identity presentation.", "links": [ "/identity", "/practice/profile" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n60\n©raeffahmi+ all rights reserved\n8 .1 Print Applications\nPosters\n+ Print Applications – Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-60.webp", "ocr": null }, { "number": 61, "title": "Digital applications", "use": "Website and social reference compositions inform the digital concept.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n61\n©raeffahmi+ all rights reserved\n8.2 Digital Applications\nWebsite\n– Print Applications + Digital Applications \n– Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-61.webp", "ocr": null }, { "number": 62, "title": "Digital applications", "use": "Website and social reference compositions inform the digital concept.", "links": [ "/", "/identity" ], "status": "Applied", "text": "[20] \n[26] Brand Guidelines\n62\n©raeffahmi+ all rights reserved\n8.2 Digital Applications\nSocial Media Posts\n– Print Applications + Digital Applications \n– Spatial Applications – Signage & Site Applications\n", "preview": "/library/guidelines-pages/page-62.webp", "ocr": null }, { "number": 63, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n63\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nOffice Branding\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-63.webp", "ocr": null }, { "number": 64, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n64\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nOffice Branding\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-64.webp", "ocr": null }, { "number": 65, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n65\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nOffice Branding\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-65.webp", "ocr": null }, { "number": 66, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n66\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nHelmet\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-66.webp", "ocr": null }, { "number": 67, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n67\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nTote Bag\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-67.webp", "ocr": null }, { "number": 68, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n68\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nPen\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-68.webp", "ocr": null }, { "number": 69, "title": "Spatial applications", "use": "Office, equipment and object mockups remain labelled brand applications.", "links": [ "/identity", "/contact", "/careers" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n69\n©raeffahmi+ all rights reserved\n8.3 Spatial Applications\nMug\n– Print Applications – Digital Applications \n+ Spatial Applications – Signage & Site Applications", "preview": "/library/guidelines-pages/page-69.webp", "ocr": null }, { "number": 70, "title": "Signage & site applications", "use": "Wayfinding and site-branding examples inform the identity story and remain in the library.", "links": [ "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n70\n©raeffahmi+ all rights reserved\n8.4 Signage & Site Applications\nHoarding\n– Print Applications – Digital Applications \n– Spatial Applications + Signage & Site Applications", "preview": "/library/guidelines-pages/page-70.webp", "ocr": null }, { "number": 71, "title": "Signage & site applications", "use": "Wayfinding and site-branding examples inform the identity story and remain in the library.", "links": [ "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n71\n©raeffahmi+ all rights reserved\n8.4 Signage & Site Applications\nConstruction Banner\n– Print Applications – Digital Applications \n– Spatial Applications + Signage & Site Applications", "preview": "/library/guidelines-pages/page-71.webp", "ocr": null }, { "number": 72, "title": "Signage & site applications", "use": "Wayfinding and site-branding examples inform the identity story and remain in the library.", "links": [ "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n72\n©raeffahmi+ all rights reserved\n8.4 Signage & Site Applications\nSignage\n– Print Applications – Digital Applications \n– Spatial Applications + Signage & Site Applications", "preview": "/library/guidelines-pages/page-72.webp", "ocr": null }, { "number": 73, "title": "Signage & site applications", "use": "Wayfinding and site-branding examples inform the identity story and remain in the library.", "links": [ "/identity" ], "status": "Reference", "text": "[20] \n[26] Brand Guidelines\n73\n©raeffahmi+ all rights reserved\n8.4 Signage & Site Applications\nSignage\n– Print Applications – Digital Applications \n– Spatial Applications + Signage & Site Applications", "preview": "/library/guidelines-pages/page-73.webp", "ocr": null }, { "number": 74, "title": "Closing brand composition", "use": "Closing composition informs the stamp and footer system.", "links": [ "/identity" ], "status": "Reference", "text": "raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, \nand interior design firm established in 1991 and based in Cairo, Egypt\nprecision within \nevery structure\n[+20] 109 898 765 \n1st floor, building 25, street 10 maadi, cairo, egypt\n[20]\n[26] ©raeffahmi+ all rights reserved", "preview": "/library/guidelines-pages/page-74.webp", "ocr": null } ], "imageObjects": 46, "maskObjects": 19, "textDownload": "/sources/guidelines.txt", "role": "Brand specification", "verification": "Page count confirmed by two extractors; every page freshly rendered and compared with the existing library." }, { "id": "social", "title": "Raef Fahmi SM Nine Posts.pdf", "count": 15, "unit": "pages", "sha256": "6ec114b2981a89dadf76545df017f8c807305e52b39771add062011d5aad7bc2", "bytes": 61360815, "entries": [ { "number": 1, "title": "Agency cover", "use": "Source provenance; not company website content.", "links": [ "/concept/sources" ], "status": "Reference", "text": "NUTSHELLCREATIONS.COM /HUMANIZING BRANDS\nRAEF FAHMI\n/ AUGUST 2026", "preview": "/library/social-templates/post-01.webp", "ocr": null }, { "number": 2, "title": "Awards / publication carousel", "use": "Defines a future awards and press format; no sample award is asserted.", "links": [ "/concept" ], "status": "Planned", "text": "( AWARD OR PUBLICATION CAROUSEL )\nSOCIAL MEDIA\nSWIPE 01 (COVER) SWIPE 02 (COVER) SWIPE 03 (FULL BLEED IMAGE)", "preview": "/library/social-templates/post-02.webp", "ocr": "SOCIAL MEDIA\n( AWARD OR PUBLICATION CAROUSEL )\nraeffahmi+\nAwards\nUrganization\nAwalte\nWinner/\nShortlisted\nProject Name\n+2010233456 769\n@raoffahmi+ all righte reservoc\n(@)raetfahmi+ all righta reservec\nri+\nri+\nSWIPE 01(COVER)\nSWIPE 02 (COVER)\nSWIPE 03 (FULL BLEED IMAGE)" }, { "number": 3, "title": "Company announcement", "use": "Defines the future news format; sample new-service copy is not a live announcement.", "links": [ "/concept" ], "status": "Planned", "text": "( COMPANY ANNOUNCEMENT )\nSOCIAL MEDIA\nOPTION 01 OPTION 02", "preview": "/library/social-templates/post-03.webp", "ocr": "SOCIAL MEDIA\n( COMPANY ANNOUNCEMENT )\n1t20) 12 456 -om\nWe are Launching\na New Service!\nrf+\nLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam\nnonummy nibh euismod tincidunt.\nCompany Announcement\nOPTION 01\nContact Us\n@raoffahmi+ all rights roservo\nWe are Launching\na New Service!\nrí+\nCompany Announcement\nOPTION 02" }, { "number": 4, "title": "Project launch carousel", "use": "Cover, description and image sequence inform case-study structure.", "links": [ "/projects" ], "status": "Applied", "text": "( PROJECT LAUNCH CAROUSEL )\nSOCIAL MEDIA\nSWIPE 01 (COVER) SWIPE 02 (DESCRIPTION) SWIPE 03 (FULL BLEED IMAGE) SWIPE 03 (FULL BLEED IMAGE WITH rf+)", "preview": "/library/social-templates/post-04.webp", "ocr": "SOCIAL MEDIA\n( PROJECT LAUNCH CAROUSEL )\nProject Name\nraeffahmi+\nProeeName\nSoope Proiect Name\nLocabon Proiect Name\nPrOPANAme\nrf+\nri+\nV+20 123 456780\nrf+\nSWIPE 01(COVER)\nSWIPE 02 (DESCRIPTION)\nSWIPE 03 (FULL BLEED IMAGE)\nSWIPE 03 (FULL BLEED IMAGE WITH rf+)" }, { "number": 5, "title": "Project launch story", "use": "Portrait launch compositions inform image-led project presentation.", "links": [ "/projects" ], "status": "Reference", "text": "( PROJECT LAUNCH )\nSOCIAL MEDIA\nREEL / STORY (SLIDESHOW) REEL / STORY (SLIDESHOW)", "preview": "/library/social-templates/post-05.webp", "ocr": "SOCIAL MEDIA\n( PROJECT LAUNCH )\nProject Name\nraeffahmi+\nProject Name\nProjecuName\nLoation Project Name\nYear ProjectName\nREEL/STORY (SLIDESHOW)\nProject Name\nraeffahmi+\nREEL/STORY(SLIDESHOW)" }, { "number": 6, "title": "Recruitment variants", "use": "Recruitment hierarchy informs Careers; sample Senior Architect roles and dummy contact numbers are not treated as current vacancies.", "links": [ "/careers" ], "status": "Applied", "text": "( RECRUITEMENT )\nSOCIAL MEDIA\nOPTION 01 OPTION 02 OPTION 03", "preview": "/library/social-templates/post-06.webp", "ocr": "SOCIAL MEDIA\n(RECRUITEMENT )\nraeffahmi+ (rf+) is an all-encompassina architecture. urban\nplanning, and interior design firm established in 1991\nraeffahmi+\nWe are Hiring!\nSenior\nArchitect\nepsuin enior sid minin censam luer\ndipiscing elit, sed diam nonummy nibh\nuismod tincidunt\nvorkra tatricr\n@oraeffahmi+ 811 richte reserve:\nOPTION 01\nraeffahmi+ (rf+) is an all-encompassina architecture. urban\nplanning, and interior design firm established in 1991\nraeffahmi+\nWe are Hiring!\nSenior\nArchitect\nLorem ipsum dolor sit amet, consectetuer\necisieon ti nitoi set lanreet dalr nith\ninsui elir sid amet, cnseteorem\nadipiscing ell, sed diam nonummy nith\nsnw enamo aoneoctol\neuismod tincidunt.\n@raeffahmf- all rfahts TeseTved\nOPTION 02\nraeffahmi+ (rf+) is an all-encompassina architecture. urban\nplanning, and interior design firm established in 1991\nraeffahmi+\nWe are Hiring!\nSenior\nArchitect\nipsu drir sid amei, consecteturem\nadipiscing elit, sed diam nonummy nibh\neuismod tincidunt\niontact us\n1201 123456 7897\n(oraettahmi+ all rights reserve\nOPTION 03" }, { "number": 7, "title": "Seasonal greeting", "use": "Seasonal greeting includes Arabic “عيد مبارك” and English “Eid Mubarak”. Retained for future studio communications; not a permanent website section.", "links": [ "/concept/library" ], "status": "Reference", "text": "( SEASONAL GREETING )\nSOCIAL MEDIA\nOPTION 01 OPTION 02", "preview": "/library/social-templates/post-07.webp", "ocr": "SOCIAL MEDIA\n( SEASONAL GREETING )\nEid Mubarak\nd Mubarak! May this festive season bring peace, health\nal lu usuenily lo vou ai lu youl luvcu dllcs.\nTo vours.\nraeffahmi+\nOPTION 01\nraeffahmi+\nWishing our clients, partners, and team a joyful and blessed\nEid Mubarak! May this festive season bring peace, health,\nand prosperity to you and your loved ones\n1snaohen s4eg\nrrom our tamily\nto yours\nEid Mubarak\nOPTION 02" }, { "number": 8, "title": "Site progress", "use": "Defines a future update format within project stories; needs actual site records.", "links": [ "/projects", "/concept" ], "status": "Planned", "text": "( SITE PROGRESS )\nSOCIAL MEDIA\nOPTION 01 OPTION 02 OPTION 03 OPTION 04", "preview": "/library/social-templates/post-08.webp", "ocr": "SOCIAL MEDIA\n( SITE PROGRESS )\nraeffahmi+\nProject Name Sie Progres®\nOPTION 01\nraeffahmi+\nProiect Name....\nri+\nV+20 123 456 789\nraeffahmi+\nProjectNameaPope /023000)\nOPTION 02\nOPTION 03\nOPTION 04" }, { "number": 9, "title": "Project launch reel / story", "use": "Image and mark placement inform the project presentation.", "links": [ "/projects" ], "status": "Reference", "text": "( PROJECT LAUNCH )\nSOCIAL MEDIA\nOPTION 01 (REEL / STORY) OPTION 02 (REEL / STORY)", "preview": "/library/social-templates/post-09.webp", "ocr": "SOCIAL MEDIA\n( PROJECT LAUNCH )\nraeffahmi*\nProject Name\n(august2026]\nri+\n(020) 2- 436 1897\nOPTION 01 (REEL / STORY)\nOPTION 02 (REEL/STORY)" }, { "number": 10, "title": "Design sketch carousel", "use": "Sketch-to-detail narrative informs project-story structure; sample drawings are not project evidence.", "links": [ "/projects" ], "status": "Applied", "text": "( DESIGN SKETCH CAROUSEL )\nSOCIAL MEDIA\nSWIPE 01 SWIPE 02 SWIPE 03", "preview": "/library/social-templates/post-10.webp", "ocr": "SOCIAL MEDIA\n( DESIGN SKETCH CAROUSEL )\n@raeffahmi+ all rights reservec\nProject Name\nri+\n@raeffahmi+ all righte reeorved\nSWIPE 01\nSWIPE 02\nraeffahmi+\nSWIPE 03" }, { "number": 11, "title": "Case-study carousel", "use": "Cover, descriptive chapters and full-bleed imagery inform the case-study pages.", "links": [ "/projects" ], "status": "Applied", "text": "( PROJECT CASE STUDY )\nSOCIAL MEDIA\nSWIPE 01 (COVER) SWIPE 02 (DESCRIPTION) SWIPE 04 (FULL BLEED IMAGE WITH rf+)SWIPE 03 (DESCRIPTION)", "preview": "/library/social-templates/post-11.webp", "ocr": "SOCIAL MEDIA\n( PROJECT CASE STUDY )\ns4с092\nri+\nraeffahmi*\nProject Name\nкoortarmzt dul Eegnts tobervor\nProject Name\nProject Name\nProject Name\nProject Name\nrf+\nri+\nSWIPE 01 (COVER)\nSWIPE 02 (DESCRIPTION)\nSWIPE 03(DESCRIPTION)\nSWIPE 04 (FULL BLEED IMAGE WITH rf+)" }, { "number": 12, "title": "Case-study variants", "use": "Alternative cover and image sequences inform the project detail format.", "links": [ "/projects" ], "status": "Applied", "text": "( PROJECT CASE STUDY )\nSOCIAL MEDIA\nSWIPE 01 (COVER) SWIPE 02 (DESCRIPTION) SWIPE 04 (FULL BLEED IMAGE WITH)SWIPE 03 (DESCRIPTION)\n SWIPE 04 (FULL BLEED IMAGE WITH rf+)", "preview": "/library/social-templates/post-12.webp", "ocr": "SOCIAL MEDIA\n( PROJECT CASE STUDY )\nraeffahmi* Project Name\nri+\nProject Name\nProject Name\nProject Name\nProject Name\nrt+\nrf+\nSWIPE 01(COVER)\nSWIPE 02(DESCRIPTION)\nSWIPE 03 (DESCRIPTION)\nSWIPE 04 (FULL BLEED IMAGE WITH)\nSWIPE 04 (FULL BLEED IMAGE WITH rf+)" }, { "number": 13, "title": "Case-study collage", "use": "Alternative image compositions retained for future approved project photography.", "links": [ "/projects" ], "status": "Reference", "text": "( PROJECT CASE STUDY )\nSOCIAL MEDIA\nOPTION 01 OPTION 02", "preview": "/library/social-templates/post-13.webp", "ocr": "SOCIAL MEDIA\n( PROJECT CASE STUDY )\nri+\nri+\n@raeffatmie all righte reserved\nOPTION 01\nOPTION 02" }, { "number": 14, "title": "Team leadership profile", "use": "Profile hierarchy informs the founder page; sample names and portrait assignments require approval.", "links": [ "/practice/raef-fahmi", "/concept" ], "status": "Applied", "text": "( TEAM LEADERSHIP PROFILE )\nSOCIAL MEDIA\nSWIPE 02 (COVER)", "preview": "/library/social-templates/post-14.webp", "ocr": "SOCIAL MEDIA\n( TEAM LEADERSHIP PROFILE )\nraeffahmi+\nTeam Profile\nTeam\nMember\nSWIPE02 (COVER)" }, { "number": 15, "title": "Agency closing cover", "use": "Source provenance and date retained in the archive.", "links": [ "/concept/sources" ], "status": "Reference", "text": "NUTSHELLCREATIONS.COM /HUMANIZING BRANDS\nRAEF FAHMI\n/ JULY 2026", "preview": "/library/social-templates/post-15.webp", "ocr": null } ], "imageObjects": 34, "maskObjects": 30, "textDownload": "/sources/social.txt", "role": "Design template", "verification": "Page count confirmed by two extractors; every page freshly rendered and compared with the existing library." }, { "id": "presentation", "title": "Raef Fahmi Presentation Template.pdf", "count": 16, "unit": "pages", "sha256": "b0a1b153b0fe5e1457724153ac56cf2036a6c5b24109ab85581e70588cb2bc2f", "bytes": 3933793, "entries": [ { "number": 1, "title": "Practice cover", "use": "Original wordmark, stamp and frame inform the identity and homepage.", "links": [ "/", "/identity" ], "status": "Applied", "text": "raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, \nand interior design firm established in 1991 and based in Cairo, Egypt\nprecision within \nevery structure\n[20] \n[26] ©raeffahmi+ all rights reserved", "preview": "/library/presentation-templates/slide-01.webp", "ocr": null }, { "number": 2, "title": "Six-phase index", "use": "All six phase names and keyword groups appear in Methodology.", "links": [ "/methodology" ], "status": "Applied", "text": "[01] Research and Brief\n + Objectives\n + Constraints \n + Opportunities\n[02] Concept Design\n + Exploration\n + Diagrams \n + Spatial\n[03] Design Development\n + Layouts\n + Material\n + System\n[04] T echnical Documentation\n + Sketches\n + Diagrams \n + Blueprints\n[05] Construction\n + Execution\n + Site \n \n[06] Evaluation & Occupancy\n + Handover\n + Facilities\n + Lifecycle\nIndex\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]", "preview": "/library/presentation-templates/slide-02.webp", "ocr": null }, { "number": 3, "title": "Research & Brief divider", "use": "Section-number and framed hierarchy inform methodology.", "links": [ "/methodology" ], "status": "Applied", "text": "©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n01\nResearch &\nBrief", "preview": "/library/presentation-templates/slide-03.webp", "ocr": null }, { "number": 4, "title": "Research & Brief narrative", "use": "Context, client engagement and brief formation inform the first phase.", "links": [ "/methodology" ], "status": "Applied", "text": "©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n01\nResearch &\nBrief\nEvery successful project begins with a thorough understanding of its context. During this \nphase, we engage closely with clients and stakeholders to define objectives, evaluate site \nconditions, identify opportunities and constraints, and establish a clear project brief.", "preview": "/library/presentation-templates/slide-04.webp", "ocr": null }, { "number": 5, "title": "Objectives", "use": "Functional needs, aspirations and physical, environmental, cultural and regulatory context inform research.", "links": [ "/methodology" ], "status": "Applied", "text": "1. 1 Objectives \n01 Research & Brief\n04\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nEvery successful project begins with a comprehensive \nunderstanding of its unique context. We work closely \nwith clients, consultants, and key stakeholders to define \nproject objectives, functional requirements, and long-term \naspirations while carefully assessing the site’s physical, \nenvironmental, cultural, and regulatory conditions. \nThrough detailed research and analysis, we identify \nopportunities, anticipate potential challenges, and\n establish clear design priorities from the outset.", "preview": "/library/presentation-templates/slide-05.webp", "ocr": null }, { "number": 6, "title": "Constraints", "use": "Constraint analysis and clear priorities inform the first phase.", "links": [ "/methodology" ], "status": "Applied", "text": "1.2 Constraints \n01 Research & Brief\n05\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nEvery successful project begins with a comprehensive understanding of its unique context. We work closely with clients, \nconsultants, and key stakeholders to define project objectives, functional requirements, and long-term aspirations while \ncarefully assessing the site’s physical, environmental, cultural, and regulatory conditions. \nThrough detailed research and analysis, we identify opportunities, anticipate potential challenges, and establish clear\ndesign priorities from the outset.", "preview": "/library/presentation-templates/slide-06.webp", "ocr": null }, { "number": 7, "title": "Image-led research", "use": "Research narrative and image-led composition inform the practice story.", "links": [ "/practice" ], "status": "Applied", "text": "01 Research & Brief\n05\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nThrough detailed research and analysis, we identify \nopportunities, anticipate potential challenges, and \nestablish clear\ndesign priorities from the outset.\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]", "preview": "/library/presentation-templates/slide-07.webp", "ocr": null }, { "number": 8, "title": "Opportunities / image grid", "use": "Light, material and architecture image groups inform the identity.", "links": [ "/identity" ], "status": "Applied", "text": "1.3 Opportunities \n01 Research & Brief\n06\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n01 Light\n01 Light\n02 Material\n02 Material\n03 Arch\n03 Arch", "preview": "/library/presentation-templates/slide-08.webp", "ocr": null }, { "number": 9, "title": "Technical Documentation divider", "use": "Divider hierarchy informs phase presentation.", "links": [ "/methodology" ], "status": "Applied", "text": "©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nT echnical\nDocumentation 04", "preview": "/library/presentation-templates/slide-09.webp", "ocr": null }, { "number": 10, "title": "Technical Documentation narrative", "use": "Layout retained; repeated research sample copy is not treated as a technical specification.", "links": [ "/methodology" ], "status": "Reference", "text": "©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n04\nEvery successful project begins with a thorough understanding of its context. During this \nphase, we engage closely with clients and stakeholders to define objectives, evaluate site \nconditions, identify opportunities and constraints, and establish a clear project brief.\nT echnical\nDocumentation", "preview": "/library/presentation-templates/slide-10.webp", "ocr": null }, { "number": 11, "title": "Sample diagram and city values", "use": "Chart design reference only; +13,456 and city totals are not company metrics.", "links": [ "/concept/library" ], "status": "Reference", "text": "04 T echnical Documentation\n21\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n4. 1 Diagrams \n+13, 456total\nDubai\n3, 124 3,724 2,4264, 166\nRiyadh Cairo Doha\nThrough detailed research and analysis, we identify \nopportunities, anticipate potential challenges, and\n establish clear design priorities from the outset.", "preview": "/library/presentation-templates/slide-11.webp", "ocr": null }, { "number": 12, "title": "Phase diagram", "use": "Sequential phase relationships inform the methodology presentation.", "links": [ "/methodology" ], "status": "Applied", "text": "04 T echnical Documentation\n22\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n4. 1 Diagrams \nphase 01\nphase 02\nphase 03\nThrough detailed research and analysis, we identify opportunities, \nanticipate potential challenges, andestablish clear design priorities \nfrom the outset.\nThrough detailed research and analysis, we identify opportunities, \nanticipate potential challenges, andestablish clear design priorities \nfrom the outset.\nThrough detailed research and analysis, we identify opportunities, \nanticipate potential challenges, andestablish clear design priorities \nfrom the outset.\nThrough detailed research and analysis, we identify \nopportunities, anticipate potential challenges, and\n establish clear design priorities from the outset.", "preview": "/library/presentation-templates/slide-12.webp", "ocr": null }, { "number": 13, "title": "Sample project facts", "use": "Project, location, client, area and status define case-study fields. Riverside Cultural Center, Horizon Developments and 24,500sqm are treated as template examples.", "links": [ "/projects" ], "status": "Applied", "text": "04 T echnical Documentation\n23\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\n4. 1 Diagrams \nProject Riverside Cultural Center\nCairo, Egypt\nHorizon Developments\n24,500sqm\nCompleted\nLocation\nClient\nArea\nStatus", "preview": "/library/presentation-templates/slide-13.webp", "ocr": null }, { "number": 14, "title": "Thank-you composition", "use": "Brand stamp, logo and framing inform the footer and profile closure.", "links": [ "/identity", "/practice/profile" ], "status": "Applied", "text": "raeffahmi+ (rf+) is an all-encompassing architecture, urban planning, \nand interior design firm established in 1991 and based in Cairo, Egypt\nprecision within \nevery structure\n[20] \n[26] ©raeffahmi+ all rights reserved\nThank you", "preview": "/library/presentation-templates/slide-14.webp", "ocr": null }, { "number": 15, "title": "Team grid", "use": "Maps the future people-page structure; identities, roles and portrait assignments need studio confirmation.", "links": [ "/concept" ], "status": "Needs content", "text": "1. 1 Meet the T eam \n01 Meet the T eam\n03\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nRaef Fahmi Founder\nY oussef Rady T echnical Director\nMohamed Sherif Senior Architect Randa Ahmed Design Director\nSeif Elkady Design DirectorSarah Diab Junior Architect", "preview": "/library/presentation-templates/slide-15.webp", "ocr": null }, { "number": 16, "title": "Founder profile layout", "use": "Founder hierarchy and short biography inform the existing founder page; portrait use awaits confirmation.", "links": [ "/practice/raef-fahmi" ], "status": "Applied", "text": "1. 1 Meet the T eam \n01 Meet the T eam\n03\n©raeffahmi+ all rights reserved\nprecision within \nevery structure\n[20] \n[26]\nRaef Fahmi Founder\nRaef Fahmi is an Egyptian architect and the founder and chairman of \nRaef Fahmi Architects (RF+), one of Egypt’s established architecture \nand urban-planning practices.", "preview": "/library/presentation-templates/slide-16.webp", "ocr": null } ], "imageObjects": 13, "maskObjects": 1, "textDownload": "/sources/presentation.txt", "role": "Design template", "verification": "Page count confirmed by two extractors; every page freshly rendered and compared with the existing library." }, { "id": "corporate", "title": "RFA Corporate content.pptx", "count": 17, "unit": "slides", "sha256": "48b707fdfe55b4626745eeb73898e2d8d297bab929b05f8368835f1c688bd72d", "bytes": 353765, "entries": [ { "number": 1, "title": "Opening slide", "use": "No editable body text. Legacy artwork is extracted and retained, while the updated identity governs the website.", "links": [ "/identity" ], "status": "Reference", "text": "", "preview": null, "ocr": null }, { "number": 2, "title": "Vision", "use": "Corporate vision informs the practice and expanded company profile.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "Vision\nTo shape environments that harmonize with the diverse cultural and social fabric of Egypt and the MENA region — creating timeless architecture and urban spaces that inspire communities and elevate quality of life.\nWith a reputation for innovative, context-driven design, Fahmi’s firm consistently delivers projects that balance functionality, aesthetics, and long-term value. \n\n\n", "preview": null, "ocr": null }, { "number": 3, "title": "Mission", "use": "Context, authenticity, meaningful experience and regional identity inform the profile.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "Mission\nWe design with sensitivity to context — social, economic, climatic, and cultural — delivering architecture and urban design solutions that balance innovation with authenticity. \nOur mission is to transform spaces into meaningful experiences, from intimate residences to landmark developments, while fostering sustainable growth and regional identity. Every project reflects our commitment to creativity, contextual sensitivity, and community enhancement.\n\n", "preview": null, "ocr": null }, { "number": 4, "title": "Five objectives", "use": "All five objectives appear in the practice and profile.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "Objectives\nDesign Excellence: Integrate creativity, climate, and social dynamics into every project.\nScalable Impact: Deliver projects ranging from boutique villas to large-scale mixed-use developments with equal rigor.\nSustainability & Innovation: Advance environmentally responsible design while embracing new technologies and methodologies.\nRegional Leadership: Strengthen presence across Egypt and the MENA region as a trusted partner in architecture and urban design.\nClient-Centric Collaboration: Build long-term relationships through transparent processes, tailored solutions, and visionary outcomes.\n\n", "preview": null, "ocr": null }, { "number": 5, "title": "Chairman’s word", "use": "The complete statement appears on the founder page; a short excerpt introduces it on Practice.", "links": [ "/practice/raef-fahmi" ], "status": "Applied", "text": "Chairman’s Word\n\"Architecture is not simply about buildings; it is about shaping lives, communities, and legacies. At Raef Fahmi Architects, we believe every project is a dialogue with culture and context. For over 35 years, our firm has stood for integrity, innovation, and timeless design. We prioritize customer satisfaction as the cornerstone of our practice, ensuring that every client’s vision is translated into functional, elegant, and enduring spaces. Together, we continue to build environments that inspire and stand the test of time.\" — Raef Fahmi, Chairman & Founder\n", "preview": null, "ocr": null }, { "number": 6, "title": "Services", "use": "Architecture and urban planning, landscape scope and customized engineering inform all service pages.", "links": [ "/services", "/services/landscape", "/services/construction" ], "status": "Applied", "text": "Services\n\nArchitecture & Urban Planning Engaged across small-scale, medium-scale, and large-scale projects, the scope spans from intimate residential and landscape interventions to complex mixed-use developments and urban master plans. It integrates design innovation, functional planning, and strategic development to deliver cohesive environments that balance aesthetics, community, and sustainability\nLandscape Architecture Scope Landscape design in architecture extends beyond gardens . It shapes the dialogue between built form and nature. It encompasses site planning, outdoor spatial design, and environmental integration , Functional circulation ,Ecological systems Aesthetic identity\nEngineering Solutions Delivering innovation-driven and customized approaches that merge technical expertise with tailored strategies. The scope spans problem-solving, system optimization, and bespoke design to create solutions that are efficient, scalable, and uniquely aligned with client needs.\n\n\n\n", "preview": null, "ocr": null }, { "number": 7, "title": "Strategic positioning", "use": "Commercial value, ROI considerations, joint ventures and human-centred communities are reflected as strategic ambitions.", "links": [ "/practice", "/practice/profile" ], "status": "Applied", "text": "Positioning Statement\nRaef Fahmi Architects is not just a design firm — we are a strategic partner. Our scope ensures every project moves from vision to reality with precision, innovation, and measurable value. By combining architecture, urban design, and engineering solutions, we help clients achieve optimal ROI, structure successful joint ventures, and deliver human-centric, high-end, design-led communities that stand the test of time.\n\n", "preview": null, "ocr": null }, { "number": 8, "title": "Team placeholders", "use": "Founder content is used. CEO, CTO and director slots have no approved names or biographies and remain future inputs.", "links": [ "/practice/raef-fahmi", "/concept" ], "status": "Needs content", "text": "Meet the Teampost title , brief , photos \nRaef Fahmi – Chairman & Founder Visionary architect with over 35 years of experience, leading projects that balance cultural heritage with contemporary innovation.\nCEO \nCTO \nDesign Director \nTechnical Director \n", "preview": null, "ocr": null }, { "number": 9, "title": "Portfolio sectors", "use": "Commercial/mixed-use, hospitality/leisure and residential sectors inform the archive filters and service environments.", "links": [ "/projects", "/services" ], "status": "Applied", "text": "Portfolio Highlights\nCommercial & Mixed-Use Projects – Office complexes, retail hubs, and integrated developments that drive economic vitality\nHospitality & Leisure – Hotels, resorts, and lifestyle destinations blending luxury with cultural authenticity\nResidential – Apartments, villas, and gated communities designed for comfort, elegance, and contextual harmony\n\n", "preview": null, "ocr": null }, { "number": 10, "title": "Place-making role", "use": "Problem/opportunity analysis, alternative choices, context, scale and active public spaces inform Practice, urban planning and the profile.", "links": [ "/practice", "/services/urban-planning", "/practice/profile" ], "status": "Applied", "text": "Our role \nIdentify problems and opportunities develop and evaluate alternative choices to best meet the broad spectrum of the vision presented.\n\n Our role goes beyond architecture as place-makers, crafting environments that have meaning and relevance for people. This relies on more than an understanding of architecture, but on urban design, on an understanding of context and scale to create comfortable and safe urban districts with animated public spaces and life. \n", "preview": null, "ocr": null }, { "number": 11, "title": "Consulting phase introduction", "use": "Consulting scope links the service pages to Methodology.", "links": [ "/services", "/methodology" ], "status": "Applied", "text": "Scope \n\n Raef Fahmi Architects will provide the consulting services through the following phases\n", "preview": null, "ocr": null }, { "number": 12, "title": "Programming phase", "use": "Developer KPIs, feasibility, site needs, code/safety, surveys, specialists, feedback and flexible scenarios are captured in phase one.", "links": [ "/methodology" ], "status": "Applied", "text": "\n * Programming Phase\nRaef Fahmi Architects will consult with the Developer to ascertain the applicable requirements of the project and the feasibility of achieving the Developer’s KPI . Before any design work can begin it is necessary to identify and evaluate the existing conditions, define the needs and prepare preliminary documents. This phase involves the following activities: \n• Site Analysis: Study and document existing layout and conditions \n• Defining activities and needs \n• Identifying safety issues, municipal and code requirements. \n• Coordinating specialists, consultants and outside services required for topographical and geo-technical surveys. \n• Data coordination and organizing professional recommendations in light of the Developer's feedback. \n• Given the complexity of the environment, the number of variables that have to be considered, the program should be Flexible to adapt to opportunities as they occur. \n• Scenarios are generated and analyzed as possible futures, not as forecasts & predictions. They are to be based on what exists, on trends that are evident and preferences of the participants. Once a preferred scenario is identified, it can be shaped into a program that meets criteria for success. The program should identify the variables that need to be understood in order to achieve the desired endpoint", "preview": null, "ocr": null }, { "number": 13, "title": "Schematic / preliminary project", "use": "Architecture/interiors, spatial use, budget efficiency, alternatives, circulation and client review are captured in phase two.", "links": [ "/methodology" ], "status": "Applied", "text": "\n* Schematic \nConceptual Design Based on the program, Raef Fahmi Architects will study the basic Architecture and Interior Architecture concepts and prepare for the Developer’s review a preliminary project presentation with all-suitable perspectives and drawings.\n* Preliminary Project\n Work to determine the most effective use of space and the most efficient use of the budget, while establishing design concepts and investigating alternative solutions related to: \n• Design concepts and theories. \n• Space analysis and space utilization \n• Establishing spatial relationships and traffic patterns.\n • Preparing preliminary plans, drawings and documentation\n • Presenting schematic/conceptual design\n • Developer /Owner consultation, discussion, and feedback till preliminary approval.", "preview": null, "ocr": null }, { "number": 14, "title": "Design development / final project", "use": "Technical refinement, plans, elevations, reflected ceiling plans, visual presentations and developer approval are captured in phase three.", "links": [ "/methodology" ], "status": "Applied", "text": "\n* Design Development Phase and Final Project \nRaef Fahmi Architects would develop and refine the architectural concept according to the basic technical contingencies.\n Design solutions and recommendations are formulated, finalized, and presented for final approval by the developer in the form of documents, line drawings, sketches, elevations, perspectives, reflected ceiling plans, color rendering. ", "preview": null, "ocr": null }, { "number": 15, "title": "Working & service design", "use": "Architecture, structure, electrical, MEP/HVAC, utilities, fire/security, controls, networks, automation, soft scope and logistics are captured.", "links": [ "/services/construction", "/methodology" ], "status": "Applied", "text": "\n * Working and Service Design Phase\n • Architectural design\n• Structural design. \n • Electrical design\n • Mechanical, plumbing and HVAC\n • Utilities networks and plants design \n• Fire alarm, firefighting and security systems \n • Controls, networks, and automation systems \n• Soft scope design and implementation\n • Other logistics and services. \n\n", "preview": null, "ocr": null }, { "number": 16, "title": "Project classifications", "use": "All substantive project categories appear under Services. The award-winning category has no supporting award records and remains a future archive.", "links": [ "/services", "/concept" ], "status": "Applied", "text": "Projects classification \nResidential Urban Developments\nCoastal Resorts \nMix use Hospitality \nCommercial admin \nPrivate Residences \nApartment buildings \ncultural & educational \nAward winning projects\n\n", "preview": null, "ocr": null }, { "number": 17, "title": "Closing slide", "use": "No editable body text. Legacy media is retained as source evidence, not substituted for the updated logo.", "links": [ "/identity" ], "status": "Reference", "text": "", "preview": null, "ocr": null } ], "imageObjects": 3, "maskObjects": 0, "textDownload": "/sources/corporate.txt", "role": "Company content", "verification": "Ordered slide XML, notes, master/layout text and all embedded media checked; no hidden slides." } ], "totals": { "documents": 4, "pdfPages": 105, "slides": 17, "records": 122, "socialPagesWithOCR": 13 }, "limitations": [ "OCR is a machine transcript of the artwork; spelling and small text may contain recognition errors. Original page images are the reference.", "The social PDF has two malformed object pointers; both independent PDF tools completed all 15 pages.", "The PDFs include font metadata warnings. All pages rendered; embedded font subsets and trial font names do not provide licensed production webfonts.", "Template names, portraits, sample metrics, dummy contacts and legacy graphics are retained as references, not promoted to verified company facts." ] }